Finding two main characteristics of how to identify an effective fake account

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.

Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.

#Threat Actors

Share this report
Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Netflix Fake Campaign

April 30, 2024

Investigation into fake X accounts discussing Netflix, assessing impact and coordination.

Collage of Indonesian tweets using the #Zonauang hashtag to request Netflix account sharing, each stamped with a red “FAKE” label to illustrate a coordinated disinformation effort

#Brand Reputation

The Digital Battlefield: Venezuela, the U.S., and the Fight for Narrative Power

September 7, 2025

Cyabra uncovered coordinated fake campaigns infiltrating Venezuela–U.S. conversations, blurring truth and driving geopolitical influence.

#National Security, Threat Actors

Unmasking the Shadows

March 3, 2025

Cyabra analyzed state-sponsored fake campaign and bot network to understand their impact on public perception.

Network visualization of clustered social media accounts, large green circles illustrating conversation volume and red dots marking suspected disinformation sources

#National Security, Threat Actors