Finding two main characteristics of how to identify an effective fake account

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.

Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.

#Threat Actors

Share this report
Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Disinformation Campaigns Target Tanzania’s Upcoming Election

July 14, 2025

Cyabra reveals how disinformation threatens the integrity of Tanzania’s 2025 elections.

#Elections, Threat Actors

Pandora Papers

October 2, 2021

Identifying inauthentic accounts leading the discussion on Pandora Papers in Korea.

Two Twitter replies discussing tax amnesty, Panama Papers, and Pandora Papers on a purple gradient background

#National Security

Lithuanian-Russian Relations

May 1, 2024

Cyabra analyzed the narrative around Lithuanian-Russian relations on Facebook and X.

Diagram illustrating coordinated bot campaigns featuring colored network clusters of fake accounts, a sample fake profile with map, a propaganda post labelled NATO vs Russia, and a table listing suspicious profiles and networks

#National Security