Finding two main characteristics of how to identify an effective fake account

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Cyabra found that fake accounts presenting as a woman will help the account gain more reach compared to presenting it as a male.

Moreover, age ranges, particularly 12-25, are most effective in gaining traction and reaching a larger audience with their content.

#Threat Actors

Share this report
Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Unmasking the Bot-Driven Boycott Of Amazon

June 25, 2025

Following Amazon’s decision to end its DEI programs, Cyabra uncovered a fake network fueling viral boycott campaigns and distorting public opinion online.

Line graph of social media sentiment toward Amazon from February to May 2025 showing two sharp spikes in negative activity, the first rising 905% in late March and the second surging 26,500% in late May, with engagement count of 1,984 and potential reach of 1.7 million views

#Brand Reputation, Stocks, Threat Actors

Phantom Fans Influencing the ESPN Conversation

July 29, 2025

Cyabra revealed that 41% of anti-ESPN discourse came from fake profiles, which reached an estimated audience of 150,000.

#Brand Reputation, Threat Actors

Climate Crisis Misinformation Report

January 2, 2022

An analysis of climate change misinformation spread by real and fake profiles.

Twitter profile named 'GlobalWarmingHoax' with a polar bear avatar, bio stating 'Exposing the Global Warming Myth One Tweet at a Time!', link cafepress.com/warming_hoax, joined October 2009, showing 1,300 following and 1,550 followers

#National Security