Boycott Woolworths – Fake Activity Analysis
Cyabra identified the involvement of fake accounts surrounding the boycott of Woolworths.
After calls for the boycott of Woolworths surfaced on X, Cyabra identified the involvement of fake accounts in the online discourse.
16% of the conversation on X was generated by fake accounts which manipulated the discourse surrounding the brand and had the potential to reach 1,234,000 views.
#Brand Reputation
Related reports
Phishing and Fake Campaigns – E-Trading Companies
April 1, 2023
Uncovering profiles targeting customers of financial service companies, and potential harm done.
Phishing – Activision
May 11, 2023
Cyabra discovered fake accounts advertising hacking services in relation to Activision.
Impersonation – Bank of America
May 11, 2023
Cyabra discovered 7 identical accounts impersonating Bank of America’s customer service.
