Aldi Social Media Analysis
Analysis of online content regarding Aldi and its competitors by inauthentic accounts.
Sampling the online conversation regarding Aldi showed that overall the brand is discussed in a positive light on social media. Some 2.5% of accounts taking part in the conversation were inauthentic, which puts Aldi second only to Lidl, which attracted 3.6% inauthentic content. However, fake profiles had as significant an impact on the discourse as authentic profiles. The brand in this sector with the most exposure to customers is Walmart.
#Brand Awareness, Competitor analysis
Related reports
UK Vaccine Disinformation Report
February 2, 2021
A planned campaign spreading Covid vaccine disinformation on Twitter and Facebook.
China Coup – Social Media Analysis
September 1, 2022
Analysis of social networks spreading news of a false coup in China.
Impersonation and Phishing – Bank Negara Indonesia
March 30, 2023
An analysis of fake profiles impersonating Bank Negara's customer service pages.
