Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
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Cyabra analyzed viral conversations on X between April 10–16, following a surge in posts criticizing new US tariffs and encouraging consumers to buy designer goods directly from China.
37% of the X accounts were identified as fake, responsible for 1,734 posts and comments.
The majority of fake profile activity was urging consumers to boycott American products and buy directly from China.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
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