After monitoring an entire year of financial discourse, Cyabra’s analysis found that fake accounts made up 17% of stock market conversations in 2025, up from 13% the year before. That 4 percentage point rise came with a 50.8% surge in engagement and a 52.6% increase in potential reach.
The escalation showed up across stocks: Fake profiles promoting Berkshire Hathaway nearly doubled year over year, growing to 1,188 accounts, while a single coordinated account generated over 17,400 posts targeting Tesla.
Depending on the target, fake profiles pushed opposite narratives, from claims of declining sales and outdated technology to FOMO-driven promotion built on false claims of investment expertise.
Coordination indicators included synchronized posting within minutes, identical messaging shared across profiles, and account creation clustered within narrow timeframes, pointing to organized networks rather than independent activity.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
