Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Coordinated, AI-driven manipulation now shapes national security, markets, and reputations, often before anyone sees it happening. Knowing whether online activity is authentic, who is behind it, and how it spreads has become its own discipline.
Gartner has now formally defined and assessed that market for the first time, naming Cyabra a Market Shaper in its inaugural Emerging Market Quadrant for Narrative Intelligence – Startup Vendors. We believe our positioning reflects both the depth of what we’ve built and the urgency of the problem we’re solving.
We believe you should read the complimentary Gartner report to discover:
A comprehensive evaluation of the emerging Narrative Intelligence market landscape and vendor ecosystem.
Why enterprises are building on social listening tools with foundational narrative intelligence platforms.
Why organizations and Governments face an accelerating spread of misinformation and disinformation, which the World Economic Forum ranks as one of the top global risks.