Cyabra Launches Deepfake Detection

Social Risk Analysis – Smithfield Foods

Online profiles spread extremist content against Smithfield Foods prior to protests.

Cyabra identified calls for protest against Smithfield Foods circulating on Twitter.  The user's harmful content increases the risk for raised tension at the protests. Cyabra was able to discover the negative comments, some of which posed a serious threat of damage to the brand’s reputation. 

 

#Brand Reputation

Share this report
Tweet from Raven Deerbrook thanking Andy Greenberg and Wired, urging the USDA to stop Smithfield Foods from hiding animal cruelty in gas chambers, with hashtags StopGasChambers, SmithfieldGasChambers, USDA, and a quoted tweet describing pigs being asphyxiated in CO2 chambers
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Phishing – Activision

May 11, 2023

Cyabra discovered fake accounts advertising hacking services in relation to Activision.

Tweet by a verified user named Christopher promising 24/7 help to recover hacked or locked Activision, Snapchat, Instagram, Facebook and Bitcoin accounts, urging people to inbox him and using hashtags such as #hacked and #snapchatsupport

#Threat Actors

Finding two main characteristics of how to identify an effective fake account

May 21, 2024

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500

#Threat Actors

PR Misconceptions – Posting Times

October 2, 2022

Individual brand analysis of customers’ social activity identifies optimum times for posting.

Side-by-side heat maps comparing the best engagement times on Twitter and Facebook, with darker blue blocks showing peak activity across different hours and days

#Brand Reputation