Engagements Vs. Exposure – 5 PR Misconceptions
An analysis of common PR Misconceptions on social media.
Cyabra analyzed PR misconceptions with examples of the difference in engagements and exposure. The examples consist of discussion of different companies on social media and how many interactions the posts got versus how many profiles were reached.
#Brand Reputation
Related reports
Calls to Boycott Zara
April 2, 2024
Fake campaign of fake profiles targeting the official X account of Zara
Impersonation – American Express
May 11, 2023
Two accounts were found to be impersonation American Express customer service accounts.
Gucci – Social Media Conversation
July 2, 2021
Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.