Strategies for the Public Sector to Combat Social Media Disinformation

The spread of disinformation and misinformation is one of the biggest challenges governments face around the world, making it difficult for them to protect the public from various threats and effectively deliver their programs and services.

This issue can have detrimental effects on government institutions, undermining trust in the public sector, and preventing people from making informed decisions on pressing matters such as public health, elections, and economic policies.

New technologies have made combating this fundamental threat to democracy difficult due to the rapid spread of disinformation and the nuanced challenges involved in addressing it efficiently.

Threat actors — individuals or groups whose intent is to weaken public trust in government institutions—have used technological advancements such as GenAI to do this in a highly proficient and effective manner, thereby posing the question: “What can be done to stop, or at the very least slow down, the dissemination of fake news and disinformation through social media?”

Despite it being an uphill battle, there are dependable, tried-and-tested methods to tackle this wide-spread problem in its roots before it escalates into an unmanageable crisis.

How Cyabra Can Help

Cyabra specializes in detecting, analyzing, and combating disinformation on social media platforms using state-of-the-art monitoring software. 

Our advanced AI platform is capable of scanning large amounts of data across various social media websites in real-time, identifying patterns and anomalies indicative of disinformation using sophisticated techniques.

Through our machine learning algorithms we are able to detect fake profiles, bot networks, and deepfake content by analyzing behavioral patterns and various engagement metrics with extremely high accuracy. 

In addition to detection, Cyabra provides reports and insights that allow government agencies to respond promptly and effectively to disinformation threats. Our platform can trace the origins of disinformation campaigns, providing authorities with crucial evidence to dismantle malicious networks.

Beyond disinformation, Cyabra’s capabilities extend to monitoring extremism and radicalism, detecting dangerous individuals and gun violence threats. Using real-time alerts, government agencies can stay informed of emerging threats at all times, allowing them to take proactive measures.

Case Studies

Cyabra has a proven track record of identifying disinformation campaigns on social media through various successful interventions, from fake news surrounding COVID-19 and election disinformation, to foreign threats on US democracy.

In 2020, with relations between the US and China increasingly heated, the US State Department turned to Cyabra to identify foreign influence threats on social media – Cyabra discovered that 33% of the profiles engaging in pro-China conversations were fake. Furthermore, Cyabra confirmed that 40% of the content created within these discussions was also fake.

In the past two months, Cyabra analyzed posts on social media and discovered significant levels of disinformation regarding the 2024 US Presidential elections. We found that among profiles supporting Trump and criticizing Biden on X, 15% were fake, spreading propaganda that reached 185 million views, potentially swaying voters’ opinions and highlighting the critical need for monitoring and intervention to preserve the integrity of democratic processes.

These are just two examples of many where our platform has been instrumental in uncovering and combating disinformation threats to the public sector

Cyabra’s dedicated approach and advanced technology are vital to our mission of protecting public discourse.