Brand Intelligence

What is Brand Intelligence?

Brand Intelligence is a type of cyber threat intelligence that deals with the identification and detection of brand abuse across the public attack surface. Accurate and timely brand intelligence gives enterprise SecOps teams the ability to detect and disrupt fraudulent uses of their brand assets.
Brand abuse encompasses a variety of malicious activities that exploit existing brands and their assets for financial gain, including brandjacking, domain spoofing, executive impersonation, and counterfeiting.
Brand intelligence involves monitoring the public attack surface for fraudulent accounts and unauthorized uses of brand assets, detecting and identifying incidences of brand abuse, and initiating countermeasures to dismantle the fraudulent infrastructure and safeguard your brand’s reputation in the marketplace.

Why is Brand Intelligence Important?


The vast majority of digital brand abuse is financially motivated, with cyber criminals impersonating target brands and attempting to financially defraud or steal sensitive data from their employees and customers. When they succeed, the brand’s employees or customers suffer financial losses and the reputation of the target brand is damaged.
Effective brand intelligence gives enterprises the ability to detect cyber criminals engaged in brand abuse and disrupt fraudulent infrastructure before it can be used to target the brand’s customers and employees.