Coordinated Inauthentic Behavior (CIB)

The coordinated use of accounts that misrepresent their identity, affiliation, or intent to manipulate online conversations, artificially amplify narratives, or influence public perception. CIB is identified through patterns of synchronized behavior, network relationships, and coordinated participation across digital platforms. It is widely  used by major technology platforms and aligned with institutional terminology and a key indicator of organized influence activity. 

Why is it important?

CIB can distort the authenticity of online conversations by creating the false appearance of widespread support, opposition, or consensus. As these campaigns rely on coordinated participation rather than isolated deceptive accounts, they can significantly influence how narratives spread and how audiences perceive events, organizations, or institutions.