Harmful Narrative

A recurring storyline or message that has the potential to cause harm by distorting public perception, eroding trust, damaging reputation, or influencing decision-making. Harmful narratives may spread organically or through coordinated activity, artificial amplification, and inauthentic participation. Rather than evaluating the truthfulness of individual claims, Cyabra analyzes the actors, behaviors, and content driving a narrative to identify indicators of coordination, assess its reach, and understand its potential impact on digital information environments.