Influence Operations (IO)

Coordinated activities designed to shape public perception, influence decision-making, or alter behavior through the strategic dissemination and amplification of information across digital and traditional media. Influence operations involve authentic or inauthentic accounts, coordinated messaging, artificial amplification, synthetic media, or other techniques that increase the reach and impact of specific narratives. 

Why is it important?

Influence operations can affect public trust, organizational reputation, national security, and democratic processes without relying on conventional forms of conflict. By coordinating narratives and amplifying targeted messaging, these operations can shape public opinion, polarize communities, and influence real-world decisions. Early identification of influence operations enables organizations to understand who is driving narratives, distinguish authentic engagement from coordinated activity, and respond with evidence-based, proportionate action before campaigns gain momentum.