Narrative Intelligence

The process of identifying, analyzing, and understanding the narratives that shape public perception by revealing how they emerge, spread, evolve, and are amplified across digital platforms. By providing context, authenticity, and evidence, Cyabra enables organizations to understand the forces shaping digital conversations and make informed, proactive decisions.

Why is it important?

Organizations need to understand why narratives are gaining momentum and who is driving them. Narrative intelligence helps distinguish authentic public discourse from coordinated influence, identifies emerging risks before they escalate, and reveals the underlying dynamics shaping public perception. Cyabra has been named  a Market Shaper in June 2026 Gartner® Emerging Market Quadrant for Narrative Intelligence.