Psyops

Planned activities that use information and communication to influence the perceptions, attitudes, emotions, or behavior of a target audience in support of strategic objectives. Traditionally associated with military and sovereign defense operations, psyops may involve coordinated messaging, information dissemination, and other influence techniques designed to shape decision-making or public perception. While Cyabra does not use this term to describe its own capabilities, it provides evidence-based analysis to identify coordinated activity that may be associated with psychological or influence operations.