Social Listening

The process of monitoring and analyzing online conversations to understand how people are discussing a brand, organization, topic, or event across digital platforms. Traditional social listening tracks metrics such as mentions, keywords, engagement, and sentiment to identify trends and audience reactions, but it does not determine whether activity is authentic, coordinated, or artificially amplified. Cyabra goes beyond social listening by analyzing actors, behaviors, and content to reveal who is driving conversations, how narratives spread, and whether coordinated activity is shaping public perception, transforming online data into actionable narrative intelligence.