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Boycott Similac

Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.

Analysis of over 20,000 Twitter accounts who commented on Similac and Abbott found that just over 5% of comments were from inauthentic users. However, in total, nearly a quarter of comments were negative, with much of the negative commentary coming from authentic users, many of whom regularly comment on parenting matters. Two inauthentic users who drove negative commentary were heavily tied into a community of inauthentic accounts.

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