Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra is Named a Market Shaper in the June 2026 Gartner® Emerging Market Quadrant for Narrative Intelligence – Startup Vendors
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Rumors flooded social media that a military coup was taking place in China, and that President Xi Jinpeng was under house arrest. The peak came on September 24, when there was a 2,172% increase in misinformation related to the hoax. Cyabra scanned more than 10,000 profiles and found that 2% of them were inauthentic, and were responsible for 8.8% of misleading posts.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.