Reports

Access Cyabra's reports for detailed insights on digital threats, social trends, and strategies for effective online engagement and security!

McDonald’s – Social Media Analysis

June 18, 2024

Cyabra analyzed the main narratives and fake accounts contributing to negative sentiment around McDonald's.

Line area chart comparing positive versus negative McDonald’s mentions on social media between 25 May and 23 June 2024; headline stats show 1,338 total profiles and 488 (36%) classified as negative spreaders

#Brand Reputation

Pepsi – Social Media Analysis

June 15, 2024

Cyabra assessed the impact of negative discourse and the fake profiles discussing Pepsi online.

Side-by-side tweets on a purple gradient background: the left tweet jokes about Coca-Cola selling four times more than Pepsi, featuring a paused video of a young boy in a green shirt flipping a switch; the right tweet states Dr Pepper has overtaken Pepsi as the US’s No. 2 soda, displaying Dr Pepper and Pepsi logos side by side

#Brand Reputation

Boycott Woolworths – Fake Activity Analysis

June 12, 2024

Cyabra identified the involvement of fake accounts surrounding the boycott of Woolworths.

Cyabra analytics chart showing 559 total profiles in the Woolworths boycott conversation with 91 (16%) flagged as inauthentic, including a daily trend area graph

#Brand Reputation

Pizza Hut – Social Media Analysis

June 10, 2024

Cyabra analyzed the primary factors contributing to the online boycott of Pizza Hut on X and Facebook.

Side-by-side social posts: left, a tweet stating California lost nearly 10,000 fast-food jobs after the $20 minimum wage hike; right, an Instagram graphic showing several pizzas with the text “Pizza Hut has officially brought back the all-you-can-eat buffet,” plus a caption repeating the announcement

#Brand Reputation

Burger King – Social Media Analysis

June 5, 2024

Cyabra analyzed the main narratives and fake accounts driving negative sentiment toward Burger King.

Line graph tracking Burger King–related social media profiles between 25 May and 23 June 2024, displaying 862 total profiles with a peak surge at the end of May; green line represents 524 authentic profiles (60%) and red line represents 337 inauthentic profiles (39%)

#Brand Reputation

TF2 – Fake Activity Analysis

June 3, 2024

Cyabra analyzed the sentiment and fake accounts discussing TF2 on X.

Cyabra dashboard table listing Twitter profiles and #FixTF2 tweets, with columns for author, network, sentiment, authenticity labels marked inauthentic, and tweet snippets

#Brand Reputation

Analyzing Fake Campaigns in the Upcoming U.S. Elections

May 26, 2024

A fake X campaign targets Biden, and promotes Trump, reaching 185 million views.

Dashboard showing analysis of 2,617 social media profiles, 534 labeled inauthentic versus 1,874 authentic, plus heat-map activity and two leading narratives: “Vote for Trump” and “Biden is the worst president”

#Elections

Finding two main characteristics of how to identify an effective fake account

May 21, 2024

Cyabra determined characteristics of fake accounts capable of reaching large audiences.

Bar chart showing number of detected fake accounts by age group: 12–25 around 8,000, 26–32 about 3,500, 33–46 roughly 1,800, and 47–62 under 500

#Threat Actors

Intel: Stock Manipulation

May 19, 2024

Aimed to determine the proportion of fake accounts involved in Twitter discussions about Intel stock, INTC.

Analytics dashboard showing 268 profiles talking about Intel stock, with 60 classified as inauthentic (22%) and 205 authentic (76%). Beneath, a line chart tracks fake account activity and Intel stock price from March 29 to April 4, illustrating a sharp rise in fake activity that coincides with stock movement on April 4.

#Stocks

2024 United Kingdom Elections

May 16, 2024

Cyabra determined the proportion of fake accounts discussing upcoming UK elections.

#Elections

Ozempic Social Media Analysis

May 15, 2024

Cyabra determined the impact of fake profiles discussing Ozempic online.

Collage of tweets displaying celebrity images and headlines warning about the Hollywood trend of ‘Ozempic face’

#Brand Reputation

Bot Networks Amplify Controversial US Influencers

May 6, 2024

Cyabra analysis of high fake follower rates and interactions on influencer posts.

Bubble chart showing clusters of fake accounts targeting Jackson Hinkle, Muhammad Smiry, Motaz, Dr. Anastasia Maria Loupis, and Mohamed Safa

#National Security, Threat Actors

Daniel Defense

May 2, 2024

Cyabra detected the influence of fake accounts discussing the brand on X.

Area chart comparing activity of 1,039 authentic profiles (green) to 240 inauthentic profiles (red) out of 1,297 total, illustrating engagement trends over several July dates

#Brand Reputation

Lithuanian-Russian Relations

May 1, 2024

Cyabra analyzed the narrative around Lithuanian-Russian relations on Facebook and X.

Diagram illustrating coordinated bot campaigns featuring colored network clusters of fake accounts, a sample fake profile with map, a propaganda post labelled NATO vs Russia, and a table listing suspicious profiles and networks

#National Security

Netflix Fake Campaign

April 30, 2024

Investigation into fake X accounts discussing Netflix, assessing impact and coordination.

Collage of Indonesian tweets using the #Zonauang hashtag to request Netflix account sharing, each stamped with a red “FAKE” label to illustrate a coordinated disinformation effort

#Brand Reputation

Mexico Elections: A Fake Activity Analysis on Claudia Sheinbaum

April 26, 2024

Investigation into fake Facebook accounts boosting narrative surrounding candidate, Claudia Sheinbaum

Analytics dashboard showing 501 total social media profiles, 186 inauthentic profiles (37%), 175 authentic profiles (34%), and a red-green line graph of daily activity from mid-March to mid-April

#Elections

Online Front Lines: Iran’s Bot Strategy

April 17, 2024

Investigation targets fake accounts manipulating Iran-Israel conflict discourse, analyzing methods and impact.

Collage of two fake pro-Iran social media posts; left panel shows a stylized illustration of an Iranian leader overseeing tanks and soldiers, right panel displays two political figures standing together above another post with a lion attacking an Israeli flag, all marked as fake and set against a purple gradient background

#National Security

Waitrose & Partners

April 2, 2024

Fake campaign of profiles targeting the brand

Collage of three social media screenshots each marked FAKE, showing a cricketer raising a bat, an Urdu quote on a dimly lit room, and an emoji-laden English post, illustrating examples of misinformation flagged in the report

#Brand Reputation