Following a school shooting using a Daniel Defense weapon, the brand exhibited an influx of engagement from fake profiles.
The fake accounts aimed to increase positive sentiment for the brand on its posts and spread supportive narratives in the wake of the scandal.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
