Cyabra Launches Deepfake Detection

Starbucks – Fake Profiles And Negative Narratives Analysis

Cyabra analyzed online discourse around Starbucks to identify fake accounts, negative narratives, key influencers, and how the brand stands among its competitors.

Cyabra analyzed online conversations on X and Facebook between November 7, 2024, and January 7, 2025, focusing on Starbucks, Nestlé, and Dunkin’.

15% of profiles discussing Starbucks were identified as fake—well above the usual 7%–10% baseline. A small group of highly active accounts drove much of the negative discourse, with the top two profiles generating nearly 6 million potential views.

#Brand Reputation, Threat Actors

Share this report
Network visualization of accounts discussing Starbucks online, with green, red and photo-avatar nodes linked by light-blue connection lines indicating interaction clusters and potential bot activity
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Disinformation Brand Reputation – WalletInvestor

May 11, 2023

Cyabra identified a bot account that spreads disinformation about WalletInvestor.

Tweet by user Vendetta warning investors about WalletInvestor, alleging the service charges a $1 signup fee followed by a yearly charge with no refunds, accompanied by a placeholder graphic stating 'File not found'

#Brand Reputation

Engagements Vs. Exposure – 5 PR Misconceptions

January 16, 2023

An analysis of common PR Misconceptions on social media.

Tweet from LEGO Star Wars Skywalker Saga countdown account reading '37 days till LEGO Star Wars the Skywalker Saga releases', accompanied by metrics of 1,362 engagements, 11,496,905 exposure, and 8,368 followers on a purple gradient background

#Brand Reputation

Boycott Similac

May 2, 2022

Authenticity analysis of the profiles spreading negative Twitter conversation on Similac.

Tweet from Robert Reich stating that 89% of the U.S. baby formula market is dominated by four companies, warning that high concentration magnifies supply shocks like the Similac recall and urging stronger antitrust enforcement against Abbott

#National Security