Starbucks – Fake Profiles And Negative Narratives Analysis
Cyabra analyzed online discourse around Starbucks to identify fake accounts, negative narratives, key influencers, and how the brand stands among its competitors.
Cyabra analyzed online conversations on X and Facebook between November 7, 2024, and January 7, 2025, focusing on Starbucks, Nestlé, and Dunkin’.
15% of profiles discussing Starbucks were identified as fake—well above the usual 7%–10% baseline. A small group of highly active accounts drove much of the negative discourse, with the top two profiles generating nearly 6 million potential views.
#Brand Reputation, Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
Midterms 2022 Overview
October 2, 2022
Analysis shows inauthentic users prevalent for Democrat and Republican supporting Twitter accounts.
Exposing the Network Behind Anti-Uber Attacks
June 18, 2025
Amid growing backlash, Cyabra uncovered a coordinated fake campaign designed to discredit Uber and fuel the boycott across social media.
Insider Threat – Facebook
April 1, 2023
Uncovering of a threat actor sharing anti-LGBTQ agendas and other offensive content.