Starbucks – Fake Profiles And Negative Narratives Analysis
Cyabra analyzed online discourse around Starbucks to identify fake accounts, negative narratives, key influencers, and how the brand stands among its competitors.
Cyabra analyzed online conversations on X and Facebook between November 7, 2024, and January 7, 2025, focusing on Starbucks, Nestlé, and Dunkin’.
15% of profiles discussing Starbucks were identified as fake—well above the usual 7%–10% baseline. A small group of highly active accounts drove much of the negative discourse, with the top two profiles generating nearly 6 million potential views.
#Brand Reputation, Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
Gucci – Social Media Conversation
July 2, 2021
Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.
The China-Taiwan Crisis
September 18, 2022
Following Pelosi’s visit to Taiwan, Cyabra uncovered massive numbers of fake profiles.
