Brand Reputation

Brand Disinformation: When Bots Attack

Brand Disinformation: When Bots Attack

Here’s a fact: fake profiles are expanding – not only in volume but in impact. While in the past, creating a fake profile required manual labor, now bot networks can…

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Loblaws ‘boycott’ snowballs as ‘fake accounts target retailer

Ex-information warfare and cyber security experts, Cyabra, probed the activity

Bots Sell Illegal Netflix Logins

Bots Sell Illegal Netflix Logins

Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales of unlicensed Netflix accounts.

1 in 4 Profiles in #BoycottWaitrose Is Fake

1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and £7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how much of it is led…

How to Grow Your Business and Stay Competitive Using Social Media Insights

How to Grow Your Business and Stay Competitive Using Social Media Insights

Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on these platforms is a great…

Why Social Listening is Important For Companies

Why Social Listening is Important For Companies

Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in real time. This instant access…