Cyabra found inauthentic accounts embedded inside high-reach threads to amplify the Converse ad backlash, surging in the exact window Converse pulled the ad.
Cyabra's CPO explains how the clipping economy manufactures the appearance of viral popularity, and what to check before you believe a trend is real.
Each month, Cyabra's experts share the articles, reports, and investigations shaping the conversation around misinformation, narrative intelligence and deepfakes. This September, from AI chatbots buckling under sustained misinformation pressure to…
Cyabra analyzed the #PSBlackout boycott surrounding Sony's decision to phase out physical discs. The anger was real. The amplification wasn't entirely organic.
