Stocks

The Invisible Hand: How Synthetic Social Media Campaigns Are Reshaping Corporate Reality

The Invisible Hand: How Synthetic Social Media Campaigns Are Reshaping Corporate Reality

With nearly 12 years on both sides of influence operations, Cyabra CPO Yossef Daar breaks down how synthetic campaigns move markets and destroy reputations.

‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.

The Starbucks Barista Strike Backlash: Lessons in Brand Protection

The Starbucks Barista Strike Backlash: Lessons in Brand Protection

Cyabra’s November analysis of the Starbucks barista strike revealed that this major brand crisis spiked sharply leading up to Starbucks' Red Cup Day, with negativity toward the brand intensifying massively,…

The 24-Hour Brand Shield: The Life of Modern Brand Management

The 24-Hour Brand Shield: The Life of Modern Brand Management

This practical playbook equips corporate communications professionals with a systematic daily routine to proactively defend brand reputation against social media threats, including coordinated campaigns, fake accounts, and content manipulation. It provides…