Cyabra analyzed the #PSBlackout boycott surrounding Sony's decision to phase out physical discs. The anger was real. The amplification wasn't entirely organic.
Cyabra found inauthentic accounts moving between five boycotted retailers, clustering under high-reach posts and riding real users' hashtags to amplify the calls for boycott.
Cyabra is introducing Coordinated Activity Detection, powered by a new AI agent that automates the work of a human analyst.
Cyabra and Onclusive analyzed 52 million mentions from World Cup 2026 to separate authentic fan reaction from coordinated inauthentic activity across ticket scams, conspiracy narratives, and brand conversation.
