Threat Actors

‘We Ain’t Buying It’: Holiday Boycott Hits Major Retailers

37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.

The Top 5 Biggest Campaign Flops of 2025

2026 PR trends, according to five industry experts

Uncertainty, Outrage, and the Power of Community: Finding Stability in a Tumultuous Year | State of the Supplement Industry

Home Office urged to act on Iran botnet flagged by UKDJ

The Starbucks Barista Strike Backlash: Lessons in Brand Protection

Cyabra’s November analysis of the Starbucks barista strike revealed that this major brand crisis spiked sharply leading up to Starbucks' Red Cup Day, with negativity toward the brand intensifying massively,…