Lou DeCosmo: How PepsiCo Uses Cyabra to Protect Brand Reputation

In this compilation, Louis discusses how Cyabra enables PepsiCo to:

• Make sense of complex online conversations
• Gain a 360-degree view of how its brands and corporate reputation are being discussed
• Monitor evolving online narratives and keep a pulse on public perception
• Identify authentic and inauthentic activity through Cyabra’s authenticity analysis
• Turn sophisticated social intelligence into actionable business insights

For the full playlist see: https://www.youtube.com/playlist?list=PLk6CDhYaYbSshdloYjS6AGemBac5wpfJC