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David Low, CMO, Cyabra: How AI Manipulation Threatens Brand Reputation

Sep 22, 2026

Hear from David Low, Chief Marketing Officer at Cyabra, as he speaks with host Rich Belcher in the DMWF North America Studio about the rise of Narrative Intelligence and how bad actors are using AI to target brands.

In this interview, David discusses:

  • The difference between traditional social listening and modern Narrative Intelligence
  • How bad actors use AI to weaponize authentic conversations and amplify fake narratives
  • The 3-tier framework for handling online manipulation: Ignore, Monitor, or Respond
  • A real-world case study on how fake narrative attacks affect brand reputation and market cap
  • What Gartner’s new category signals for the future of chief communications and marketing officers