Cyabra Discovers:
How a Media Giant Defended Their Brand Using Cyabra

The PR and comms team of a major media and entertainment company faced a massive social media backlash that started overnight.

With the help of Cyabra, they discovered that the crisis was driven by fake profiles, uncovered a coordinated attack, and were able to adjust their marketing strategy to amplify positive, authentic voices, shifting online sentiment from negative to positive.

Listen to David Bar-Aharon, Cyabra’s head of global new business, tell you how they did this in our latest video.