Turning Backlash Into Opportunity:
How Cyabra Helped a Global Consumer Giant

One of the world’s largest fast food chains is no stranger to online backlash, with a crisis-trained social media team.

At a loss, the company turned to Cyabra. Our advanced AI identified a sophisticated bot network responsible for 62% of the negative conversation, sharing content that reached over 90 million views.

A closer examination revealed that the first post, calling for a boycott and using the boycott hashtag, was created by a fake profile!

Finally able to cut through the chaos, the team analyzed the positive, authentic sentiment and launched a new marketing campaign highlighting the company’s efforts in serving local communities, and offering free samples in selected stores.

Soon, sentiment rebounded and reached the highest levels the company had seen in two years!

Detecting fake campaigns and bot attacks against your brand is no longer optional. Now, it’s the difference between a successful campaign and significant harm to your brand’s reputation.

Emmanuel Heymann, Cyabra’s SVP of Revenue, unravels the crisis – and how Cyabra’s technology helped overcome it.