World Cup 2026

Jul 21, 2026

Hear from David Low, CMO at Cyabra, and Jimmy Lasky, Strategic Account Director at Onclusive, as they share the key media insights from the 2026 World Cup Halftime Report and what they mean for communicators heading into the knockout rounds.

In this session, David and Jimmy discuss:

Which narratives dominated the group stage and Round of 16, and which created brand risk
How official sponsors and ambush brands performed in earned media
Which player endorsements drove the biggest brand halo effect
How misinformation and fake narratives spread around the tournament, uncovered with Cyabra
What the data signals for communicators heading into the knockout rounds