Russia, China, and Iran
Spread Disinformation Aimed at Undermining US Stability in 2024
Homeland SecurityOur Research
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- Cyabra has identified fake accounts engaging in discussions related to Activision on Facebook.
- These accounts advertised hacking services to recover user accounts, specifically mentioning Activision as one of the platforms where these services can be provided.
- By asking users to send them direct messages with their issues, the bots exposed them to potential theft of personal information from Activision platform.
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- Cyabra discovered a Twitter account posting negative content against Amazon, claiming being fired for reporting sexual harassment.
- The profile posted 6 negative tweets, attempting to spread scandal and harm Amazon's online reputation.
- Several other profiles shared similar content, implying a growing insider threat risking the brand name.
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- Cyabra uncovered two Twitter profiles that were created in February 2023, specifically designed to impersonate the official page of American Express’ customer service.
- The impersonator used the company’s logo and claimed to be the official account.
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- Cyabra discovered an immediate cyber threat targeting Bank of America, with 8 Facebook accounts impersonating the bank's customer service.
- A significant number of the threat actors disseminated identical content, indicating a common source orchestrating their activity.
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- Cyabra analyzed social media conversations to identify potential threats preceding the disruption of Barclays' annual general meeting in London.
- The tweet on the right asking people to rebel against the banks received over 90 reposts and reached nearly 16,000 profiles.
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- Cyabra uncovered 470 profiles negatively discussing Robert Iger, Disney's former CEO, on Twitter and Facebook.
- The profiles accused Iger of being involved in child abuse and pedophilia, and threatened his life.
- The content reached over 4,520,000 profiles, proving to be both a threat to Iger's safety and a major brand reputation risk for Disney.
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- Cyabra discovered First Republic Bank’s sentiment dropped by 165% following the collapse of the Silicon Valley Bank.
- Threat actors, some with engagements of over 94,000 profiles, drove negative conversations using two main hashtags: #Bankcollapse and #Bankingcrisis, causing massive harm to the bank’s reputation.
- The first post that shared content about First Republic Bank’s stock spread false claims of the cause for shares dropping.
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- Cyabra identified 580 profiles that were negatively interacting with Zara on X (Twitter). 39% of the profiles were fake.
- Using the hashtags #BoycottZara, and #Zara_is_a_Zionist_brand, the profiles tied Zara’s new fashion campaign to the Israel-Hamas war and to images of death and destruction in Gaza.
- The profiles heavily impacted the virality of the protest, which shifted into live demonstrations and vandalism in Zara’s stores across the world, and eventually forced Zara to take down the campaign.
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- Cyabra uncovered 9 fake Facebook accounts impersonated Ticketmaster customer service pages, using the same images and content.
- The accounts used screenshots that included the extensive engagements of the original posts, creating the false image of vast activity.
- The uncovered profiles are still active on Facebook to this day.
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- Cyabra uncovered a threat actor who was a former Toyota employee criticizing the brand for poor employee treatment and attempting to harm its reputation.
- The tweet reached the eyes of over 6,000 Twitter profiles.
- The profile mentioned Toyota in 27 different posts, proving a major brand reputation risk.
Solutions
Bad actors, in their efforts to control public discourse, have weaponized social media to spread disinformation. Cyabra's AI uncovers fake profiles, harmful narratives, and GenAI content.
Trusted By
Vincent O’Brien
Foreign Service Officer, US State Department
Vincent O’Brien
Foreign Service Officer, US State Department
Large audiences provide a large opportunity for nefarious actors to use it as a hook to either push new types of disinformation narratives or to connect long-standing disinformation narratives to exploit this new opportunity. Cyabra has really done a good job at identifying the information and just presenting it to you in a way that you can best make a decision.
Jonny Bentwood
Global President, Data & Analytics, Golin
Jonny Bentwood
Global President, Data & Analytics, Golin
Disinformation campaigns can quickly damage brands, causing harm to their reputation. Cyabra’s AI-powered platform helps us stay ahead of these threats, giving clients the insights they need to act swiftly and decisively.
Todd Grossman
Former Talkwalker CEO of Americas
Todd Grossman
Former Talkwalker CEO of Americas
Whereas social media listening tools address mentions and sentiment, Cyabra goes deeper, analyzing the profiles involved in the discourse, exposing bots, and uncovering fake campaigns. Cyabra’s technology helps companies detect attacks against their brand, respond in real-time, and defend themselves online.
Drew Himmelreich
Manager of Social Insights & Technology, Warner Media
Drew Himmelreich
Manager of Social Insights & Technology, Warner Media
Around the launch of Wonder Woman 1984 (WW84) we wanted to map out enthusiastic conversations and voices. Cyabra helped us analyze the social discourse around the movie and DC Comics fandom online. Once we were able to identify the most passionate influencers and communities, our theatrical marketing team was better equipped to magnify our social presence.
Resources
State Farm’s Wildfire Fallout: Misinformation & Crisis Mis-management
Misinformation claiming State Farm had prior knowledge of the LA fires caused huge damage to the company's reputation online.
“Understanding What is Real and What is Fake is Critical”: Cyabra’s Impact at Golin
Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.
DeepSeek Hype Fueled by Fake Profiles
Cyabra’s latest investigation revealed that much of the hype around DeepSeek isn’t organic: it's promoted by fake profiles.
State Farm: Misinformation and Reputation Damage After the LA Wildfires
Cyabra uncovered a huge wave of misinformation accusing State Farm of having "prior knowledge" of the wildfires.
DeepSeek AI: Coordinated Fake Campaign
Cyabra uncovered a network of fake profiles promoting the hype around DeepSeek AI.
2024 US Presidential Elections Highlights
A round-up of the fake campaigns, disinformation, and online attacks that surrounded the US presidential race.
