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Cyabra is leading the fight against disinformation. Our AI shields corporations and the public sector by uncovering fake profiles, harmful narratives, and GenAI content.

#10 Disinformation

The Biggest Global Risk
Facing Humanity

WEF Global Risks Report
$0 Billion

Will be Spent on Disinformation
by 2028

Gartner

Russia, China, and Iran

Spread Disinformation Aimed at Undermining US Stability in 2024

Homeland Security
#10 Disinformation

Global Risk Facing
Humanity

WEF Global Risks Report
$0 Billion

Will be Spent on Disinformation
by 2028

Gartner

Russia, China, and Iran

Spread Disinformation Aimed at Undermining US Stability in 2024

Homeland Security

Our Research

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  • Cyabra has identified fake accounts engaging in discussions related to Activision on Facebook.
  • These accounts advertised hacking services to recover user accounts, specifically mentioning Activision as one of the platforms where these services can be provided.
  • By asking users to send them direct messages with their issues, the bots exposed them to potential theft of personal information from Activision platform.

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  • Cyabra discovered a Twitter account posting negative content against Amazon, claiming being fired for reporting sexual harassment.
  • The profile posted 6 negative tweets, attempting to spread scandal and harm Amazon's online reputation.
  • Several other profiles shared similar content, implying a growing insider threat risking the brand name.

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  • Cyabra uncovered two Twitter profiles that were created in February 2023, specifically designed to impersonate the official page of American Express’ customer service.
  • The impersonator used the company’s logo and claimed to be the official account.

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  • Cyabra discovered an immediate cyber threat targeting Bank of America, with 8 Facebook accounts impersonating the bank's customer service.
  • A significant number of the threat actors disseminated identical content, indicating a common source orchestrating their activity.

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  • Cyabra analyzed social media conversations to identify potential threats preceding the disruption of Barclays' annual general meeting in London.
  • The tweet on the right asking people to rebel against the banks received over 90 reposts and reached nearly 16,000 profiles.

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  • Cyabra uncovered 470 profiles negatively discussing Robert Iger, Disney's former CEO, on Twitter and Facebook.
  • The profiles accused Iger of being involved in child abuse and pedophilia, and threatened his life.
  • The content reached over 4,520,000 profiles, proving to be both a threat to Iger's safety and a major brand reputation risk for Disney.

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  • Cyabra discovered First Republic Bank’s sentiment dropped by 165% following the collapse of the Silicon Valley Bank.
  • Threat actors, some with engagements of over 94,000 profiles, drove negative conversations using two main hashtags: #Bankcollapse and #Bankingcrisis, causing massive harm to the bank’s reputation.
  • The first post that shared content about First Republic Bank’s stock spread false claims of the cause for shares dropping.

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  • Cyabra identified 580 profiles that were negatively interacting with Zara on X (Twitter). 39% of the profiles were fake.
  • Using the hashtags #BoycottZara, and #Zara_is_a_Zionist_brand, the profiles tied Zara’s new fashion campaign to the Israel-Hamas war and to images of death and destruction in Gaza.
  • The profiles heavily impacted the virality of the protest, which shifted into live demonstrations and vandalism in Zara’s stores across the world, and eventually forced Zara to take down the campaign.

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  • Cyabra uncovered 9 fake Facebook accounts impersonated Ticketmaster customer service pages, using the same images and content.
  • The accounts used screenshots that included the extensive engagements of the original posts, creating the false image of vast activity.
  • The uncovered profiles are still active on Facebook to this day.

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  • Cyabra uncovered a threat actor who was a former Toyota employee criticizing the brand for poor employee treatment and attempting to harm its reputation.
  • The tweet reached the eyes of over 6,000 Twitter profiles.
  • The profile mentioned Toyota in 27 different posts, proving a major brand reputation risk.

Solutions

PR & Marketing

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1

Disinformation spread by fake profiles on social media is damaging the reputation of brands. Cyabra's AI uncovers the fake accounts and GenAI content that fuels dis- and misinformation campaigns.

Bad actors, in their efforts to control public discourse, have weaponized social media to spread disinformation. Cyabra's AI uncovers fake profiles, harmful narratives, and GenAI content.

2

Public Sector

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Security & Cyber

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3

Social media is the new attack surface and the fastest-growing arena for malicious actors. Cyabra's AI uncovers fake profiles, harmful narratives, and GenAI content.

Trusted By

Vincent O’Brien

Foreign Service Officer, US State Department

Vincent O’Brien

Foreign Service Officer, US State Department

Large audiences provide a large opportunity for nefarious actors to use it as a hook to either push new types of disinformation narratives or to connect long-standing disinformation narratives to exploit this new opportunity. Cyabra has really done a good job at identifying the information and just presenting it to you in a way that you can best make a decision.

Jonny Bentwood

Global President, Data & Analytics, Golin

Jonny Bentwood

Global President, Data & Analytics, Golin

Disinformation campaigns can quickly damage brands, causing harm to their reputation. Cyabra's AI-powered platform helps us stay ahead of these threats, giving clients the insights they need to act swiftly and decisively.

Todd Grossman

Former Talkwalker CEO of Americas

Todd Grossman

Former Talkwalker CEO of Americas

Whereas social media listening tools address mentions and sentiment, Cyabra goes deeper, analyzing the profiles involved in the discourse, exposing bots, and uncovering fake campaigns. Cyabra's technology helps companies detect attacks against their brand, respond in real-time, and defend themselves online.

Drew Himmelreich

Manager of Social Insights & Technology, Warner Media

Drew Himmelreich

Manager of Social Insights & Technology, Warner Media

Around the launch of Wonder Woman 1984 (WW84) we wanted to map out enthusiastic conversations and voices. Cyabra helped us analyze the social discourse around the movie and DC Comics fandom online. Once we were able to identify the most passionate influencers and communities, our theatrical marketing team was better equipped to magnify our social presence.

Resources

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Reports

How to Counter Toxic Narratives Surrounding Your Brand

Social media platforms have made it easy for brands and companies to stay connected with their customers. Given the openness of these discussions, it's natural...

Blog

November 12, 2024

Cyabra Partners with Meltwater to Tackle Brand Dis- and Misinformation 

Cyabra is excited to announce a new partnership with Meltwater, a leading global provider of media, social, and consumer intelligence. This new strategic partnership combines...

Updates

November 7, 2024

How Disinformation Detection Secures Your Brand

"Falsehood flies, and the truth comes limping after it” - Jonathan Swift Disinformation is one of the biggest problems society is facing today. Even though...

Blog

November 4, 2024

All posts

House of Traders: Market Influence and Manipulation on X

Cyabra uncovered fake accounts driving traffic Discord channel dedicated to stocks.

Reports

August 22, 2024

Reddit Stock Manipulation

Cyabra analyzed the fake accounts discussing Reddit's stock on X.

Reports

August 1, 2024

Biden Dropping Out: Disinformation Following the Announcement

Cyabra analyzed disinformation following Biden's announcement of quitting the presidential race.

Reports

July 22, 2024

All reports