RipCurl Boycott

April 2, 2024

Fake campaign of fake accounts calling to boycott the brand.

Goal: assess the extent of online discussions criticizing RipCurl, as well as identify the activity of fake Facebook and Twitter accounts involved in these conversations and evaluate the impact of their activities.

#Brand Reputation

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Line chart depicting a 424% surge in online mentions of Rip Curl from Jan 21–27 2024, above thumbnails of viral social media posts advocating a boycott of the surf brand
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