Cyabra analyzed viral conversations on X between January 1 and April 21, following Target’s announcement to scale back its Diversity, Equity, and Inclusion (DEI) initiatives.
27% of the accounts on X were identified as fake, responsible for 1,037 posts and comments.
These bots played a central role in amplifying outrage, promoting boycott campaigns, and driving narratives that contributed to real-world economic fallout, including a $12B drop in Target’s market value.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
