State Farm: Misinformation and Reputation Damage After Wildfires

Cyabra uncovered a huge wave of misinformation accusing State Farm of having "prior knowledge" of the wildfires.

Cyabra's analysis of online discourse following the LA wildfires uncovered misinformation and conspiracy theories damaging State Farm's reputation – including claims that the company had "prior knowledge" of the disaster.

As negative discourse surged, reaching millions of engagements and billions of potential views, State Farm attempted to control the narrative – but its crisis management strategy backfired.

#Brand Reputation, Stocks