Gucci – Social Media Conversation
Analysis of inauthentic accounts discussing Gucci on Twitter, and the negative impact.
Scanning Twitter for conversations regarding Gucci fashion house revealed more than 10,000 profiles taking part, of which 14.2% were inauthentic. Most of the accounts involved in the conversation, both real and fake, were based in the United States. Both real and fake accounts were found to be spreading negative content regarding Gucci’s new red bag, released in collaboration with 100 Thieves. A community of twitter users were discovered posting similar content.
#Brand Reputation
Fill up the form below and receive the full report directly to your inbox
Related reports
Bot Networks Amplify Controversial US Influencers
May 6, 2024
Cyabra analysis of high fake follower rates and interactions on influencer posts.
Online Manipulation Ahead of Australia’s 2025 Elections
April 21, 2025
Cyabra analyzed online conversations ahead of Australia’s federal elections and uncovered fake profiles attempting to influence voters.
Android – Social Media Analysis
June 20, 2024
Cyabra analyzed the influence of fake profiles discussing Android on X and Facebook.
