Starbucks – Fake Profiles And Negative Narratives Analysis

Cyabra analyzed online discourse around Starbucks to identify fake accounts, negative narratives, key influencers, and how the brand stands among its competitors.

Cyabra analyzed online conversations on X and Facebook between November 7, 2024, and January 7, 2025, focusing on Starbucks, Nestlé, and Dunkin’.

15% of profiles discussing Starbucks were identified as fake—well above the usual 7%–10% baseline. A small group of highly active accounts drove much of the negative discourse, with the top two profiles generating nearly 6 million potential views.

#Brand Reputation, Threat Actors