Cyabra analyzed online conversations on X and Facebook between November 7, 2024, and January 7, 2025, focusing on Starbucks, Nestlé, and Dunkin’.
15% of profiles discussing Starbucks were identified as fake—well above the usual 7%–10% baseline. A small group of highly active accounts drove much of the negative discourse, with the top two profiles generating nearly 6 million potential views.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
