Brand Reputation – Starbucks

April 1, 2023

Analysis of negative sentiment towards Starbucks and its potential to harm.

Cyabra detected highly negative content regarding the widely popular coffee chain Starbucks, spread by authentic users who are displeased with the company as a whole. The content spreads word of boycotts, violence towards company executives, and desire to slander the company reputation. These posts have the potential of over 9,000,000 views. Report details profile execution and the risks posed towards Starbucks. 

 

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Side-by-side tweets about Starbucks labor disputes, left displaying a rally poster reading “One day longer, one day stronger” with the Starbucks siren logo, right showing a Reuters image of former CEO Howard Schultz standing before a large Starbucks emblem
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