February 28's "Economic Blackout Day" started as an organic movement, but was amplified by hundreds of fake profiles, and quickly transformed into an attack against major brands such as Walmart, Target, Best Buy, and Amazon, posing a huge risk to brand reputation.
Content spread by fake profiles reached 5,328,000 views, merging seamlessly into authentic conversations and amplifying rage and mistrust.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
