Today, the conversation has changed because the world has changed. Disinformation has turned into a line item in enterprise budgets and a primary concern for national security. Organizations are no longer asking if they are being targeted, but how they can respond with precision and restraint.
The category has matured. What began as a largely educational effort, explaining coordinated inauthentic behavior and AI-driven manipulation to institutions still learning to recognize them, has become a recognized discipline embedded in enterprise budgets and national security frameworks.
This maturity is the reason behind Cyabra’s own evolution. Our new brand reflects our repositioning to meet a world ready for adult conversations about information integrity.
The Market Has Caught Up
The past few years have brought undeniable proof of what we’ve been warning about.
From coordinated information threats documented across institutions and governments worldwide to online manipulation that have cost major brands billions in market value, the threats Cyabra identified early are now front-page news. The World Economic Forum didn’t declare disinformation the top short-term global risk because of speculation. They did it because the evidence became impossible to ignore.
This shift represents validation for Cyabra, but it also signals a fundamental maturation of how institutions think about information integrity. What was once dismissed as a fringe concern is now understood as critical infrastructure, as essential to protecting institutional credibility as cybersecurity is to protecting data.
A Shift from “Uncovering” to “Restoring”
For years, our mission was focused on discovery: “Uncover the good, bad, and fake online.” While that remains part of our DNA, our 2026 mission has matured into a more profound promise: Restoring trust and authenticity for global enterprises and governments.
We have moved from being a detection-first capability to providing the evidence-led analytical infrastructure that supports institutional judgment, and mitigation.
A More Ambitious Mission
This market evolution has created an opportunity and a responsibility for Cyabra to expand our impact. Where we once focused primarily on detection, we now provide something more fundamental: clarity in complex information environments where clarity determines outcomes.
We’ve moved beyond simply identifying fake accounts or measuring bot activity. We’re helping global enterprises and governments restore trust and authenticity by connecting actors, behaviors, and content into coherent, actionable intelligence. We’re translating overwhelming information into evidence-led mitigation steps that organizations can act on with confidence.
This evolution reflects how our clients actually use Cyabra today, in situations where the stakes are highest: protecting institutional integrity across 20 countries, enabling Fortune 500 brands like PepsiCo to distinguish genuine customer sentiment from coordinated manipulation, and supporting government institutions navigating contested information environments where both overreaction and inaction carry significant costs.
As the industry has matured, so has our methodology. By analyzing who is operating, how activity is coordinated, and what narratives are being leveraged – our ABC framework: actors, behaviors, and content – we enable our partners to move beyond a “whack-a-mole” response to disinformation. We help them distinguish isolated noise from coordinated influence, allowing for proportionate, evidence-led action.
From Education to Execution
The shift from evangelizing to executing changes everything. When organizations understand the problem, conversations move faster and go deeper. Instead of convincing them that manipulation exists, we’re showing them how to respond proportionately, how to focus limited resources on what actually matters, and how to maintain credibility while events are still developing.
Gartner predicts that by 2028, enterprise spend on battling dis/mis/malinformation will surpass $500 billion. But spending money isn’t enough: organizations need decision-grade clarity. What the industry needs isn’t more alarm, but more precision. Less noise, more signal. Evidence over volume. Confidence over speculation.
Broader Impact, Deeper Responsibility
Our 2026 brand reflects a company that has grown up alongside the industry. We are engineers and analysts building the technical foundation for digital trust.
But perhaps most importantly, we’re doing this without losing what made Cyabra valuable in the first place: evidence-led analysis, neutral positioning, and an unwavering commitment to helping organizations see what’s actually happening, not what algorithms want them to see.
Cyabra provides evidence and pattern analysis. Institutions retain judgment and authority.
This isn’t about Cyabra becoming bigger. It’s about the space we occupy becoming more consequential. As coordinated manipulation becomes more sophisticated and more accessible through AI tools, the gap between organizations that can navigate information complexity and those that cannot will determine competitive advantage, and institutional credibility. Every enterprise we help protect, every institution we support, contributes to a broader ecosystem of information integrity.
The market has matured. The threats have evolved. And Cyabra has grown to meet this moment, not by changing our mission, but by expanding it to match the scale of what’s now possible when institutions finally understand what we’ve known all along: that authenticity and trust aren’t abstract ideals. They’re competitive advantages worth protecting.
The era of digital ambiguity is ending. The era of evidence-led clarity has begun.
