Blog

Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

FeaturedNovember 27, 2025

The Starbucks Barista Strike Backlash: Lessons in Brand Protection

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Cyabra at Golin: Understanding What’s Real vs. What’s Fake

Jonny Bentwood, Global President of Data and Analytics at PR agency Golin, explains how Cyabra helps protect clients’ reputations.

Man with glasses speaking in a blurred office environment, alongside a Cyabra-branded quote that reads “To protect the reputation of brands, understanding what is fake and what is real is critical”

Rotem Baruchin

February 11, 2025

DeepSeek Hype Fueled by Fake Profiles

Cyabra’s latest investigation revealed that much of the hype around DeepSeek isn’t organic: it's promoted by fake profiles.

Futuristic stage show with pom-pom waving robots and a giant holographic blue whale surrounded by speech bubbles praising DeepSeek

Rotem Baruchin

February 6, 2025

Cyabra Introduces “Insights”: Turning Complex Data Into AI-Driven Actionable Insights

Cyabra’s Insights empowers brands and government organizations to detect and understand online threats in real-time.

Rotem Baruchin

February 2, 2025

2024 Brand Crisis Round-Up – Part 1

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: 

Neon 2024 graphic with brand logos and boycott hashtags like #BoycottNestle, #CancelNetflix, #GoWokeGoBroke and text Brand Crisis Round-Up, representing notable corporate controversies of 2024

Rotem Baruchin

December 31, 2024

2024 Brand Crisis Round-Up – Part 2

A recap of some of the most significant disinformation-fueled attacks and boycotts against major companies in 2024 - and what we can learn from them: part...

Neon 2024 graphic with brand logos and boycott hashtags like #BoycottNestle, #CancelNetflix, #GoWokeGoBroke and text Brand Crisis Round-Up, representing notable corporate controversies of 2024

Rotem Baruchin

December 31, 2024

Misinformation Monthly – December 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories they’ve read this month. Come back every month for...

Purple-toned illustration of floating document icons above a glowing smartphone, overlaid with the words “Misinformation Monthly” and “Cyabra Reading List”

Rotem Baruchin

December 26, 2024

Bots Promoting Violent Threats Against Healthcare CEOs

Weeks after the tragic murder of UnitedHealthcare’s CEO, social media discourse continues to rage with misinformation, fake news, and conspiracy theories about the murder, alongside...

Rows of robot-like figures at computer stations spread conspiracy messages toward faceless healthcare executives amid neon social-media icons

Rotem Baruchin

December 20, 2024

Why Your Brand Can’t Afford to Ignore Online Brand Protection Tools

Every mention of your brand on social media becomes permanently linked to your reputation, whether that mention is true or not. Bad actors, individuals looking...

Rotem Baruchin

December 20, 2024

How to Detect Fake, False, and Misleading Content Around Your Brand

Your brand's next crisis might not come from a product failure or a PR misstep. Instead, it could emerge from a carefully orchestrated false narrative...

Glowing red-blue digital shield amid swirling data fragments representing protection against fake or misleading online content

Rotem Baruchin

December 16, 2024

The Growing Threat of Brand Disinformation

In the past few years, we've seen devastating effects of disinformation during critical moments – from elections where fake narratives threaten to undermine democracy itself,...

Multiple faceless digital masks connected by network lines symbolizing coordinated disinformation campaigns targeting brands

Rotem Baruchin

December 11, 2024

Fake Profiles Fueled the Jaguar Backlash

while analyzing the online backlash around Jaguar, Cyabra uncovered a fake campaign that was part of an orchestrated effort to tarnish the brand's image and...

Rainbow-painted Jaguar sedan under attack from metallic robots shooting lasers, surrounded by social media icons symbolizing fake profiles driving online backlash

Rotem Baruchin

December 5, 2024

How to Keep Your Brand Safe with Deepfake Monitoring

Remember when seeing was believing? Those days are rapidly fading into history.  Most people think of deepfakes as videos where someone tries to impersonate another...

Side profile of a woman overlaid with red and gray digital faces and code, conveying AI-powered deepfake surveillance and brand protection

Rotem Baruchin

December 2, 2024

How to Counter Toxic Narratives Surrounding Your Brand

Social media platforms have made it easy for brands and companies to stay connected with their customers. Given the openness of these discussions, it's natural...

Abstract network of dark tendrils and bright red spheres representing the rapid spread of toxic narratives online

Rotem Baruchin

November 12, 2024

How Disinformation Detection Secures Your Brand

"Falsehood flies, and the truth comes limping after it” - Jonathan Swift Disinformation is one of the biggest problems society is facing today. Even though...

Magnifying glass highlighting connected user icons on a digital network, symbolizing analysis of social media for disinformation detection

Rotem Baruchin

November 4, 2024

US Elections Disinformation Tracker: Countdown to November 5

Struggling to navigate the flood of fake news, disinformation campaigns, and conspiracy theories surrounding the upcoming US presidential elections? Cyabra has got you covered!

Digital map of the United States glowing with network connections, various social media icons over states, small robots in the foreground, and the bold title US Elections Disinformation Tracker

Rotem Baruchin

October 30, 2024

Digital Reputation Management: Protecting Your Brand from Disinformation

“Your brand is what people say about you when you're not in the room” - Jeff Bezos Reputation is the cornerstone of every brand. It...

Rotem Baruchin

October 29, 2024

Who Protects Your Brand From Fake Profiles?

Social media presence is an invaluable asset to every company or brand, no matter how big or small they are.  Keeping track of the public’s...

Rotem Baruchin

October 15, 2024

Cyabra Ranks #2 in LinkedIn’s Top Startups!

Cyabra ranks #2 in LinkedIn's Top Startups list, which spotlights 15 emerging companies that are making waves and shaping the future

LinkedIn Top Startups graphic with colorful fireworks and the company name Cyabra in bold purple letters

Rotem Baruchin

October 9, 2024