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The Converse Ad Backlash: Real Anger, Inauthentic Amplification

Cyabra found inauthentic accounts embedded inside high-reach threads to amplify the Converse ad backlash, surging in the exact window Converse...

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Manufactured Virality: How “Everyone Is Talking About This” Became a Product You Can Buy

Cyabra's CPO explains how the clipping economy manufactures the appearance of viral popularity, and what...
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Misinformation Monthly – September

Each month, Cyabra's experts share the articles, reports, and investigations shaping the conversation around misinformation,...

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