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Read our blog for insights on combating digital threats, understanding social media trends, and enhancing brand protection through innovative strategies!

FeaturedOctober 23, 2025

TrustOps: The New Discipline for a World Without Truth

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Fake Profiles Pump Up Planet Fitness Boycott

Gym chain Planet Fitness found itself facing boycott calls on X for the gym's handling of transgender rights issues after an incident in the womenโ€™s...

Futuristic robot lifting a heavily loaded barbell in a gym, surrounded by X logos and #BoycottPlanetFitness hashtags, symbolizing social media bots fueling the Planet Fitness boycott

Rotem Baruchin

July 18, 2024

Bots Sweep the Supermarket: #BoycottLoblaws

Canadian supermarket giant Loblaws has been under a wave of protest and calls for boycotts online. While the protest started as a legitimate consumer-led resentment,...

Loblaws supermarket scene where shoppers navigate aisles overrun by dozens of small, cartoonish robots scattering groceries and littering the floor, symbolizing a bot-driven boycott

Rotem Baruchin

July 18, 2024

Brand Disinformation: When Bots Attack

Hereโ€™s a fact: fake profiles are expanding - not only in volume but in impact. While in the past, creating a fake profile required manual...

Analyst at multi-screen workstation surrounded by swarming miniature robots symbolizing a coordinated bot attack and online disinformation

Rotem Baruchin

July 18, 2024

Bots Sell Illegal Netflix Logins

Despite Netflix dedicating numerous resources to fighting account theft, Cyabra has identified an army of online bots engaged in an illegal campaign to promote sales...

Futuristic street scene with humanoid robots at glowing kiosks advertising โ€œNetflix logins available,โ€ representing automated bots offering illicit account access

Rotem Baruchin

July 17, 2024

1 in 4 Profiles in #BoycottWaitrose Is Fake

British supermarket chain Waitrose, with over 300 stores and ยฃ7 billion ($8.8bn) in revenue, is going through a significant brand reputation crisis online.  But how...

Map of the UK filled with green location pins marking Waitrose stores, surrounded by crossed-out transgender flags, angry face and thumbs-down icons, and large hashtags #BoycottWaitrose and #BoycottJohnLewis on a dark blue backdrop

Rotem Baruchin

July 16, 2024

How to Grow Your Business and Stay Competitive Using Social Media Insights

Social media has allowed everyone on the planet to openly share their thoughts and opinions. Over time, companies have noticed that tracking public sentiment on...

Rotem Baruchin

July 15, 2024

How Individuals Can Identify and Protect Themselves From Fake News on Social Media

Fake news refers to fabricated information thatโ€™s spread with the intent to deceive the population. Although false stories have been disseminated throughout human history, the...

Rotem Baruchin

July 9, 2024

Strategies for the Public Sector to Combat Social Media Disinformation

The spread of disinformation and misinformation is one of the biggest challenges governments face around the world, making it difficult for them to protect the...

Rotem Baruchin

July 1, 2024

Why Social Listening is Important For Companies

Social media has revolutionized the way companies connect with their customers, making it easier than ever to get feedback on their products and services in...

Rotem Baruchin

June 25, 2024

The Evolution of Disinformation Tactics: From Roman Empire to the Modern Age

Disinformation is a term that has been frequently used in recent times due to the widespread nature of it. The effects of disinformation are far-reaching,...

Rotem Baruchin

June 18, 2024

The Power of Influence: Impact of Social Media Personalities on the World

In today's digital age, social media personalities wield great power in influencing cultural trends. These influencers, using their massive online followings, have become key players...

Rotem Baruchin

June 11, 2024

Iran Helicopter Crash: Fake Profiles Fuel Conspiracy Theoriesย 

Moments after it was officially announced that Iranian President Ebrahim Raisi had died in a helicopter crash, conspiracy theories started to spread on social media....

Rotem Baruchin

June 5, 2024

How to Manage PR Crises in the Age of Social Media

The growth of social media has allowed everyone to share their opinions and thoughts with billions of people around the world in a matter of...

Rotem Baruchin

June 3, 2024

Keeping Track Of Your Brand Mentions

The global spread of social media has made it very easy for brands and companies to connect with their customers.  Unfortunately, there are drawbacks to...

Rotem Baruchin

May 27, 2024

Under Siege: Why Fake Social Media Accounts are a Threat to Businesses Today

Fake profiles are accounts used by threat actors in order to anonymously stir up controversy on various topics, damaging the reputation of large entities such...

Rotem Baruchin

May 20, 2024

Threat Actors: What They Are and How to Protect Your Brand

The rise and rapid spread of the internet has seamlessly connected the digital and the physical world. The near-instant flow of information has tremendously helped...

Rotem Baruchin

May 16, 2024

Bot Networks Amplify Controversial Voices

Cyabra tracked key influencers on X (Twitter) and uncovered that, on average, 25% of their followers were fake. One thing all those influential figures had...

Man speaking on stage to an audience of humanoid robots, with floating social-media like and heart icons and the words Putin, Ukraine, Iran, China in the background, symbolizing bot networks amplifying controversial topics

Rotem Baruchin

May 2, 2024

Misinformation Monthly – April 2024

Each month, our experts at Cyabra list some of the interesting articles, items, essays, and stories theyโ€™ve read this month. Come back every month for...

Purple-toned illustration of floating document icons above a glowing smartphone, overlaid with the words โ€œMisinformation Monthlyโ€ and โ€œCyabra Reading Listโ€

Rotem Baruchin

April 30, 2024