Manufactured Virality: How “Everyone Is Talking About This” Became a Product You Can Buy
Cyabra's CPO explains how the clipping economy manufactures the appearance of viral popularity, and what to check before you believe a trend is real.
Cyabra's CPO explains how the clipping economy manufactures the appearance of viral popularity, and what to check before you believe a trend is real.
Each month, Cyabra's experts share the articles, reports, and investigations shaping the conversation around misinformation, narrative intelligence and deepfakes. This September, from AI chatbots buckling under sustained misinformation pressure to…
Cyabra analyzed the #PSBlackout boycott surrounding Sony's decision to phase out physical discs. The anger was real. The amplification wasn't entirely organic.
Cyabra found that election fraud claims outpaced every other narrative in South Korea's June 3 election conversation, amplified by a coordinated layer of inauthentic accounts across X, Facebook, and Instagram.
Cyabra found inauthentic accounts moving between five boycotted retailers, clustering under high-reach posts and riding real users' hashtags to amplify the calls for boycott.
Cyabra is introducing Coordinated Activity Detection, powered by a new AI agent that automates the work of a human analyst.
Cyabra and Onclusive analyzed 52 million mentions from World Cup 2026 to separate authentic fan reaction from coordinated inauthentic activity across ticket scams, conspiracy narratives, and brand conversation.
A year-long Cyabra study reveals how fake profiles are learning to manufacture market sentiment, offering a clear lesson for brands on how coordinated networks can shape perception around their stock.
When we founded Cyabra in 2018, governments were calling for a solution to identify fake profiles on social media, as well as tools to fight disinformation campaigns around elections,…