37% of profiles discussing holiday boycotts are fake—far above normal levels. As "We Ain't Buying It" targets major retailers, PR teams must distinguish between genuine consumer concerns and manufactured outrage.
Cyabra’s November analysis of the Starbucks barista strike revealed that this major brand crisis spiked sharply leading up to Starbucks' Red Cup Day, with negativity toward the brand intensifying massively,…
Cyabra's research shows that climate misinformation surged over the past year, with fake profiles becoming more coordinated and influential. Their engagement nearly doubled, pushing denial narratives deeper into online discourse…
This practical playbook equips corporate communications professionals with a systematic daily routine to proactively defend brand reputation against social media threats, including coordinated campaigns, fake accounts, and content manipulation. It provides…
Based on a Cyabra live event, this practical playbook for executives and teams dives into how to detect, counter, and prevent attacks on personal reputations.
TrustOps is the new enterprise discipline for combating AI-powered disinformation, transforming “trust” from a value into an operational framework for security, governance, and resilience. Based on Gartner’s World Without Truth.
TD Bank’s financial scandal spiraled into a full-scale reputational crisis when coordinated disinformation campaigns amplified public outrage across social media. Cyabra’s analysis uncovered that nearly a quarter of accounts driving…
The September 2025 Nepal protests were an authentic movement led by Gen Z and fueled by long-standing frustrations. But Cyabra’s research uncovered how fake profiles infiltrated the conversation, amplifying violent…
Cyabra's Investigation revealed a disinformation campaign surrounding Microsoft's "AI-related layoffs", pushing false narratives, AI-generated images and deepfakes that successfully influenced authentic users to call for boycotts.
