Bot Activity Accelerates the DEI Boycott Against Major Brands
Cyabra's analysis reveals significant inauthentic activity fueling the holiday boycott against Amazon, Target, and Home Depot.
Following backlash to major DEI rollbacks in early 2025, the “We Ain’t Buying It” holiday boycott targeting major retailers surged across social media ahead of Black Friday.
Cyabra found that 37 percent of the discussion came from inauthentic profiles and 95 percent from negative spreaders, dramatically amplifying the campaign’s reach.
These findings offer important insight into how quickly online narratives can transform into real-world impact.
#Brand Reputation, Threat Actors
Fill up the form below and receive the full report directly to your inbox
Related reports
Exposing the Network Behind Anti-Uber Attacks
June 18, 2025
Amid growing backlash, Cyabra uncovered a coordinated fake campaign designed to discredit Uber and fuel the boycott across social media.
Pandora Papers
October 2, 2021
Identifying inauthentic accounts leading the discussion on Pandora Papers in Korea.
Inside the Online Storm Surrounding the Starbucks Barista Walkout
December 1, 2025
Cyabra identifies how genuine activism and orchestrated manipulation collided in Starbucks’ digital fallout.
