Following backlash to major DEI rollbacks in early 2025, the “We Ain’t Buying It” holiday boycott targeting major retailers surged across social media ahead of Black Friday.
Cyabra found that 37 percent of the discussion came from inauthentic profiles and 95 percent from negative spreaders, dramatically amplifying the campaign’s reach.
These findings offer important insight into how quickly online narratives can transform into real-world impact.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.
