Following backlash to major DEI rollbacks in early 2025, the “We Ain’t Buying It” holiday boycott targeting major retailers surged across social media ahead of Black Friday.
Cyabra found that 37 percent of the discussion came from inauthentic profiles and 95 percent from negative spreaders, dramatically amplifying the campaign’s reach.
These findings offer important insight into how quickly online narratives can transform into real-world impact.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
