After Cracker Barrel announced a logo change, Cyabra conducted an in-depth analysis of a coordinated disinformation campaign targeting the company.
In parallel with the surge of fake profile activity, Cracker Barrel’s stock dropped sharply by approximately 10.5% within just a few days.
21% of the profiles in the conversation were fake. Fake profiles amplified negative narratives using hashtags like #BoycottCrackerBarrel, #CrackerBarrelHasFallen, #CrackerBarrelCEO, and #CrackerBarrelIsFinished. Content spread by fake profiles reached over 4,452,000 potential views, significantly amplifying the scale of the negative discourse.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
