After Cracker Barrel announced a logo change, Cyabra conducted an in-depth analysis of a coordinated disinformation campaign targeting the company.
In parallel with the surge of fake profile activity, Cracker Barrel’s stock dropped sharply by approximately 10.5% within just a few days.
21% of the profiles in the conversation were fake. Fake profiles amplified negative narratives using hashtags like #BoycottCrackerBarrel, #CrackerBarrelHasFallen, #CrackerBarrelCEO, and #CrackerBarrelIsFinished. Content spread by fake profiles reached over 4,452,000 potential views, significantly amplifying the scale of the negative discourse.
Cyabra's analysis found a coordinated network of inauthentic accounts amplifying election fraud claims following a ballot paper shortage during South Korea's June 3 elections.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
