Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
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Cyabra analyzed online discourse ahead of Norway’s 2025 election, and uncovered a coordinated disinformation network targeting Prime Minister Jonas Gahr Støre.
Over a third of those profiles were identified as fake, indicating a substantial presence of inauthentic activity aimed at discrediting the Prime Minister and amplifying negative narratives.
Many of the fake profiles claimed to be based in countries across Europe, North America, Asia, and Africa. This geographic dispersion not only created the illusion of global consensus against Støre but also served to obscure what may be a coordinated domestic effort originating from Norway. This tactic successfully drew in real users from various countries, who became active participants in the discourse - thereby boosting the spread and credibility of anti-Støre narratives on a global scale.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.