Inauthentic Activity in the Run-up to Election Day 2026
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra is Named a Market Shaper in the June 2026 Gartner® Emerging Market Quadrant for Narrative Intelligence – Startup Vendors
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Cyabra found negative content regarding snack company Mondelēz, most of it related to nuts found in Cadbury candy. Among competitors, discourse around Coca-Cola and Nestle were the most negative. Coca-Cola also received the most engagements. Cyabra also detected 9.5% inauthentic activity around Mondelez.
Cyabra’s final assessment of inauthentic activity across five 2026 US midterm races on X, Facebook and Instagram, with findings and a look ahead to 2028.
Cyabra’s analysis of six competitive 2026 midterm races found coordinated inauthentic activity in every race, concentrated in candidates’ replies sections.
Sony's decision to phase out physical PlayStation discs activated a pre-organized movement, attracted coordinated inauthentic amplification, and generated over 100 million views before the brand had responded.