Inauthentic Activity in the 2026 Retail Boycott Conversation
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
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Ahead of Australia’s federal election, scheduled for May 3, 2025, Cyabra analyzed discourse across social media and identified that 17% of the profiles engaged in election-related conversations on X were fake, playing a central role in shaping political narratives. Coordinated attacks targeted both the ALP and the Liberal–National Coalition.
The overwhelming presence and influence of these fake accounts point to a deliberate attempt to distort public opinion, drown out authentic voices, and sway voters.
Cyabra's analysis of the boycott targeting five major U.S. retailers found inauthentic accounts padding volume and hopping between brands, without manufacturing the underlying anger.
Cyabra found that fake accounts driving stock market conversations grew 4 percentage points in 2025, with coordinated networks manipulating investor sentiment through both negative and promotional narratives.
Cyabra's analysis, in collaboration with Onclusive, uncovered coordinated inauthentic activity behind several of the World Cup 2026's most viral controversies, from ticket scams to false claims about competing teams.