Saudi Arabia ‘Neom Project’

January 2, 2020

An analysis of portions of fake accounts commenting on the Neom Project.

Saudi Arabia plans to build an eco-friendly city called ‘The Line’. The project has sparked discourse on both Facebook and Twitter, with some praising the city’s green credentials, and others criticizing the impact on Saudi citizens. Analysis of 49,485 profiles found that 14.3% were fake. On Twitter, these included an orchestrated campaign dedicated to praising the project and spreading information about its development.

#National Security

Share this report
Area chart showing October 1, 2021 social media activity about the NEOM project; blue line represents all content peaking at nearly 70,000 posts around noon, orange line shows negative content (~7,000 posts), and red line indicates content from fake profiles (~7,500 posts)
Share this report

Fill up the form below and receive the full report directly to your inbox

Related reports

Insider Threat – Facebook

April 1, 2023

Uncovering of a threat actor sharing anti-LGBTQ agendas and other offensive content.

Composite Facebook screenshots: one shows a black boot trampling a rainbow pride flag with a comment claiming God created only men and women; the other displays a post including the phrase 'Heil Hitler', highlighting online hateful content

#Brand Reputation

Viral Backlash Hits American Eagle Ad

July 30, 2025

Cyabra uncovered how fake accounts on TikTok and a controversial slogan turned a fashion campaign into an online firestorm.

#Brand Reputation, Threat Actors

Insider Threats – Amazon

February 1, 2023

Uncovering prior Amazon employees sharing content attempting to harm the brand’s reputation

Two tweets with usernames blurred where self-identified Amazon workers describe being bullied and fired, criticizing the company’s high turnover, low concern for lower-level staff, and taxing work conditions

#Brand Reputation